Study shows people persist in believing lies even when faced with the truth. Scary

I came across a study performed last year with dire implications.

The study tells us that when people are lied to by a politician they support people persist in believing the lie--even when presented with evidence of the deceit from credible sources. In fact, the truth reinforces the belief in the lie.

That's a mouthful, but here's the gist: If you believe a lie told by your favored politician, you are less apt to trust someone that points it out and provides evidence of the deceit. You will even go so far as to continue believing the lie rather than be disloyal. (I think back to the Bush administration's claim that Iraq has WMDs...)

This is part of the media's problem. The more holes they poke in the candidates' lies, the less likely the truth will be believed.

This scares me.