Meat eaters are lying to themselves about why they eat meat

Here's a study supporting what I've suspected for awhile and the same study from a different source.

People that eat meat are eating not because it tastes that great, but because they have expectations of higher social status. They think that they're "supposed" to eat meat.

Now, a word of disclaimer: I've been a vegetarian for over 20 years. When I ate beef, I remember that it smelled much better than it actually tasted. In fact, I hated the way it always got stuck in my teeth (that's a big problem for me).

Now, it seems that my taste for beef was more in line with the reality.

The evidence is in: Meat eaters are really the shallow social climbers I always suspected.