Ideology favored by the uninformed.

Finally, scientific evidence supporting what I've argued for years.

Specifically, under-informed U.S. voters favor ideological purity from their politicians.

The downside: Ideology is no better than a mere coin toss when making a decision, yet still it hangs on like a bad cold.

This study supports my view on ideology and its insidious effects.

How?

I argue that Ideology fills in the conceptual blindspots for those who shun critical thinking. When an ideology invades someone's mind, much like a virus, it infects all their thought processes and slowly informs their worldview.

Ultimately, the ideology contorts its victim's thinking to further the ideology, even at the expense of critical thought.

Ideology behaves like a meme. Reason and critical thought are immaterial to an ideology. Ideology behaves more like a disease of thought bent on virulence and its own survival.

Once ideology gains a foothold dislodging it becomes almost impossible. It sinks deep tendrils by offering pseudo-certainty and faux order to a world where neither certainty nor order exist.

Those with a high certainty orientation, like those with little perceived control over their lives, are particularly susceptible to ideology. It offers an attractive mental sanctuary staving off a chaotic world.

Ideology gives answers where no answers may lie. Yet, these answers may be incorrect and may actually defy reason.

So where does this leave us?

Certainty or truth. Sometimes the choice is stark.